Knowledgebase: SEO and Content
SEO Content Creation Best Practices
Posted by Sam Harvison on 23 January 2025 02:21 PM

To provide clients with a guide on how to create SEO-friendly content that ranks well on search engines while engaging the audience.

  1. Keyword Research 101

    1. Finding Keywords:
      1. Use Google Keyword Planner, Ahrefs, or SEMrush to identify keywords with high search volume and low competition.
      2. Focus on long-tail keywords (3-4 word phrases) that closely match search intent.
      3. Analyze competitor keywords for inspiration.
  1. Creating Engaging Headlines

    1. Importance of Strong Headlines:
      1. Headlines are crucial for attracting attention and improving SEO rankings.

    2. How to Craft Headlines:
      1. Include your primary keyword near the beginning of the title.
      2. Keep it between 50-60 characters for optimal display in search results.
      3. Add curiosity-inducing or benefit-focused words (e.g., “How to,” “Ultimate Guide,” “Best”).
  1. Content Structure for SEO

    1. Importance of Structured Content:
      1. Well-structured content is easier for search engines and users to read.
    2. Best Practices:
      1. Use H1 for titles, H2 for subheadings, and H3 for supporting subtopics.
      2. Break up large blocks of text into smaller, digestible paragraphs.
      3. Include bulleted lists for readability.
  1. Keyword Placement

    1. Strategic Keyword Placement:
      1. Insert the primary keyword in the first 100 words, the title, meta description, and at least one subheading.
      2. Avoid keyword stuffing. Use variations and synonyms (latent semantic indexing keywords).
      3. Aim for a keyword density of around 1-2% of total word count.
  1. Long-Form vs. Short-Form Content

    1. When to Use Long-Form Content:
      1. For in-depth guides, how-to articles, or topics that require comprehensive coverage (1,500+ words).

    2. When Short-Form Content Works:
      1. Use short-form content (500-800 words) for quick, targeted answers to common questions.
  1. Optimizing for Featured Snippets

    1. How to Rank for Featured Snippets:
      1. Structure content in a question-and-answer format.
      2. Use bullet points, numbered lists, or direct definitions to increase chances of being featured.
      3. Focus on answering popular search queries concisely and clearly.

 

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