SEO Content Creation Best Practices
Posted by Sam Harvison on 23 January 2025 02:21 PM
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To provide clients with a guide on how to create SEO-friendly content that ranks well on search engines while engaging the audience.
- Keyword Research 101
- Finding Keywords:
- Use Google Keyword Planner, Ahrefs, or SEMrush to identify keywords with high search volume and low competition.
- Focus on long-tail keywords (3-4 word phrases) that closely match search intent.
- Analyze competitor keywords for inspiration.
- Creating Engaging Headlines
- Importance of Strong Headlines:
- Headlines are crucial for attracting attention and improving SEO rankings.
- How to Craft Headlines:
- Include your primary keyword near the beginning of the title.
- Keep it between 50-60 characters for optimal display in search results.
- Add curiosity-inducing or benefit-focused words (e.g., “How to,” “Ultimate Guide,” “Best”).
- Content Structure for SEO
- Importance of Structured Content:
- Well-structured content is easier for search engines and users to read.
- Best Practices:
- Use H1 for titles, H2 for subheadings, and H3 for supporting subtopics.
- Break up large blocks of text into smaller, digestible paragraphs.
- Include bulleted lists for readability.
- Keyword Placement
- Strategic Keyword Placement:
- Insert the primary keyword in the first 100 words, the title, meta description, and at least one subheading.
- Avoid keyword stuffing. Use variations and synonyms (latent semantic indexing keywords).
- Aim for a keyword density of around 1-2% of total word count.
- Long-Form vs. Short-Form Content
- When to Use Long-Form Content:
- For in-depth guides, how-to articles, or topics that require comprehensive coverage (1,500+ words).
- When Short-Form Content Works:
- Use short-form content (500-800 words) for quick, targeted answers to common questions.
- Optimizing for Featured Snippets
- How to Rank for Featured Snippets:
- Structure content in a question-and-answer format.
- Use bullet points, numbered lists, or direct definitions to increase chances of being featured.
- Focus on answering popular search queries concisely and clearly.
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