Knowledgebase: SEO and Content
How to Build and Boost Organic Traffic
Posted by Sam Harvison on 23 January 2025 02:16 PM

To help clients develop strategies to increase their organic traffic by improving their SEO efforts, creating shareable content, and leveraging external sources.

  1. Optimizing Old Content
    1. Refreshing Old Blog Posts:
      1. Update outdated statistics or facts.
      2. Add new images, videos, or other multimedia.
      3. Improve internal links and meta descriptions.
  1. Building Quality Backlinks
    1. What are Backlinks?:
      1. Backlinks are links from other websites pointing to your content. They help improve domain authority and rankings.
    2. How to Build Backlinks:
      1. Reach out to bloggers and websites for guest posting opportunities.
      2. Create valuable content like infographics or data studies that others will want to link to.
      3. Participate in relevant online forums or discussions and include links to your content where appropriate.
  1. Local SEO for Traffic
    1. Optimizing for Local Searches:
      1. Ensure NAP (Name, Address, Phone) is consistent across all platforms.
      2. Claim and optimize your Google My Business profile.
      3. Encourage customers to leave reviews, which help boost local rankings.
  1. Leveraging Social Media for SEO
    1. How Social Media Drives Traffic:
      1. Share new blog posts, infographics, or videos across your social media profiles.
      2. Encourage followers to share your content to expand its reach.
      3. Use platforms like LinkedIn and Facebook to connect with niche communities.
  1. Guest Blogging for Exposure
    1. Guest Blogging Tips:
      1. Reach out to industry-related websites and offer to write a guest post.
      2. Include links to your site in the author bio or within the content.
      3. Ensure your content aligns with the host site’s audience for maximum impact.
  1. Monitoring and Analyzing Traffic
    1. Use Google Analytics:
      1. Track organic search traffic growth over time.
      2. Identify which pages bring the most traffic and what keywords are performing well.
      3. Analyze user behavior (bounce rate, average time on page, etc.) to improve your site’s content.

 

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