Knowledgebase: Instagram
Engaging with Other Businesses on Instagram
Posted by Sam Harvison on 23 January 2025 02:04 PM

How to foster partnerships and relationships with other businesses through Instagram.

Step-by-Step Guide:

  1. Follow Relevant Businesses:
    • What to do: Identify local businesses or industry peers to follow and engage with.
    • Best Practice: Look for businesses that share a similar audience but aren’t direct competitors.

  2. Comment on Their Posts:
    • What to do: Leave thoughtful comments on their posts that add value to the conversation.
    • Best Practice: Avoid generic comments like "Great post!"—instead, ask a question or share your perspective.

  3. Collaborations:
    • What to do: Reach out to businesses for potential collaborations, such as giveaways or co-hosted Instagram Lives.
    • Best Practice: Suggest a mutually beneficial collaboration (e.g., share content, shout-outs).

  4. Cross-Promotion:
    • What to do: Agree to mention each other in posts or Stories to boost visibility for both audiences.
    • Best Practice: Ensure it feels authentic and relevant to your audiences.
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