Knowledgebase: Facebook
Boosting a Real Estate Listing Post on Facebook
Posted by Sam Harvison on 23 January 2025 01:56 PM
  1. Choose the Post
    1. Pick the post featuring the real estate listing hosted on your website.
    2. Ensure it includes an engaging image, property details, and a clear CTA like "View more details on this property!"
  2. Click “Boost Post”
    1. Find the post on your Facebook Business Page.
    2. Click the blue Boost Post button.
  3. Select the Special Ad Category
    1. In the boost setup, select “Housing” under the Special Ad Categories section.
      1. This ensures compliance with Facebook’s policies for real estate ads.
    2. Define Your Audience
      1. Choose “People in your location” or set a specific area.
      2. Keep targeting broad due to restrictions in the Housing category (e.g., no age or gender filters).
    3. Set Your Budget and Duration
      1. Start with $15-$20 for 3-5 days to test results.
    4. Select your Placements
      1. We recommend Facebook and Instagram
    5. Review and Publish
      1. Double-check the ad preview, audience, and budget.
      2. Click Boost Post Now to launch.
    6. Monitor Performance
      1. Use Ads Manager to track clicks, link traffic, and engagement.
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