Boosting a Real Estate Listing Post on Facebook
Posted by Sam Harvison on 23 January 2025 01:56 PM
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- Choose the Post
- Pick the post featuring the real estate listing hosted on your website.
- Ensure it includes an engaging image, property details, and a clear CTA like "View more details on this property!"
- Click “Boost Post”
- Find the post on your Facebook Business Page.
- Click the blue Boost Post button.
- Select the Special Ad Category
- In the boost setup, select “Housing” under the Special Ad Categories section.
- This ensures compliance with Facebook’s policies for real estate ads.
- Define Your Audience
- Choose “People in your location” or set a specific area.
- Keep targeting broad due to restrictions in the Housing category (e.g., no age or gender filters).
- Set Your Budget and Duration
- Start with $15-$20 for 3-5 days to test results.
- Select your Placements
- We recommend Facebook and Instagram
- Review and Publish
- Double-check the ad preview, audience, and budget.
- Click Boost Post Now to launch.
- Monitor Performance
- Use Ads Manager to track clicks, link traffic, and engagement.
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