Chat GPT is a powerful AI writing tool that our clients can use to aid them with creating product pages, blog articles, social media posts, emails, and a wide range of different resources for their marketing.

When using Chat GPT to generate content we want to have a clear message that we are trying to convey, a target audience we are trying to reach and type of voice that we want to emulate.

Our clients should have a goal in mind for what the article is trying achieve. The more well thought out the goal and message are the better Chat GPT is at providing verbiage to reach said goal.

• Bad Example: “I want an article that talks about DSCR Loans”
  
• OK Example: “Please make an article that explains DSCR Loans and include “Business Name” in the article as a provider of DSCR loans”
  
• Better Example: “I am trying to make a blog article that targets landlords and investors to showcase the benefits of a DSCR loan and how it can be used to renovate and increase the income they get from their rental properties. Include “Business Name” as a provider of the loan and a trusted mortgage professional in the San Diego Area.”

Ensure that your communication goals are specific, measurable, achievable, relevant, and time-bound (SMART). Clearly articulate the purpose of the content you want ChatGPT to generate, whether it's to educate, inform, entertain, or persuade your target audience.

Provide ChatGPT with insights about your target audience, including demographics, interests, pain points, and preferences. This helps ChatGPT tailor the language, tone, and style of the content to resonate with your audience effectively.

• Best Example: “Since early 2023 DSCR loans have shot up in popularity, with good reason, they are an attractive and lucrative loan product for investors and landlords in the San Diego Area. We at (Business Name) specialize it providing DSCR loans to the San Diego community since 1997 and can show our clients how to increase rental income and improve their rental portfolios with this product. Please provide a write-up educating Landlords and Investors in the San Diego area about the benefits of a DSCR loan and how “Business Name” is here to walk them through every step of the loan process. There is also a No Ratio DSCR loan option where investors can secure funding without the traditional barriers of employment, regular income, or debt-to-income ratios. We want landlords and investors to understand the value that a DSCR loan can bring to their business model and that “Business Name” is here to ensure they understand the process and will do all we can to provide the best service possible.”

 Maintain consistency in your brand voice across all generated content. Provide ChatGPT with guidelines or examples of your brand's tone, language, and personality to ensure that the content aligns with your brand identity and values.

Incorporate relevant keywords and phrases into your prompts to optimize the generated content for search engine visibility and ranking. This helps improve the content's discoverability and reach among your target audience.

Clearly outline the unique value proposition or key selling points that you want ChatGPT to emphasize in the content. Highlighting the benefits, features, and advantages of your products or services can help attract and engage potential customers.

Once Chat GPT has provided content, please be sure to proofread the information because it can still misinterpret your prompt or provide out of date statistics that we can manually correct. It is also Good to continue having a conversation with Chat GPT after it has provided the initial content to step by step improve and personalize the Article with each iteration.