1.  SEO Benefits
   1. Google is now using SSL as one of the factors to increase your ranking.
2. User Experience, Trust, Security
   1. Most browser will display a message that the site is not secure
   2. Users will be looking for the padlock, HTTPS, or the secure message before proceeding with the website. This is increases significantly on financial sites like mortgage and insurance.
   3. Protects your client’s information - Using an SSL certificate creates an encrypted connection between the user's web browser and the web server. This means that any data transmitted between the web server and the web browser cannot be read without first being decrypted.
   4. Chrome Users – With Chromes new release (Chrome 56), Chrome will trigger a warning stating “Not Secure”.

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